PosterLux
Task:
- Create the effective e-commerce website
- Designing tools to place photos on different surfaces and objects
- SEO and conversion rate optimization
Jan 12, 2015
Client
Printing-house in Germany
Design
- Flexible configuration to add new types of products
- A lot of JavaScript programming
- Crossbrowser and crossplatform compatibility
Import of photos from external services’ accounts: Facebook, Instagram, Dropbox, Skydrive, Fotolia
Features
- Based on Symfony - powerful framework for custom software development
- Integration of 7 payment system
- Gift certificates and bonus coupons
- AXIOMA codebase on e-commerce and designing tools were used
SEO and conversion rate optimization
The main task is to get users from Google search page, who want to order offered photo products.
During the prototyping of website we completed a number of important tasks:
- top competitors’ SEO-strategies detailed analysis
- made optimization of landings and front page
- designed high quality structure of website
- planned conversion rate optimization
Result
- Easy-to-use service
- Customers’ acquisition and conversion optimized website
- Advanced designing tool software
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